UX UI Course & Web Designing Job Placement Certification Training - Nagpur

Website Design is the process of creating web pages through the internet. It allows several different aspects including webpage layout, content production, and graphic design. Your business online marketing presence can be achieved through the website design only. Before starting to design web pages for your business, you must understand the significance and usages of website design and how it can build or break your SEO.
Web design and SEO both are proportional to each other. They can have a good effect on one another. Any website always behaves as an intermediator between you and your audience. In general, if your website is not user-friendly, it might be difficult for your client or audience to use and handle your website. A bad opinion formulated from mediocre UX on your web pages, it also reflects on your whole business down.
These automatically makes your web page unnoticeable and unremarkable, then definitely your ranking decreases.so, less number of people visit your website in their SERPs. However, the appropriate and well-designed website helps both the audience and search engines to find out and handle the web pages easily. Surely, this will bring good and excellent outcomes in SEO.

HOW THE SEO WORKS?
SEO stands for Search Engine Optimization.SEO is all about optimizing a web page for search engines. SEO is a technique for
Improving the volume of traffic on search engine.
Creating and designing web pages to rank in the result of a search engine.
Marketing and understanding how the search engine works.
SEO is nothing but the subset of search engine marketing because many of the techniques and rules are used to promote websites using text.
It is very important and essential to understanding the basics of search engines and how it works while you plan to do some basics SEO.

SEARCH ENGINES EXECUTE SOME ACTIVITIES TO ACHIEVE SEARCH OUTCOMES:

Crawling: It is the process of fetching all web data linked to another website. This work performed by the software known as a crawler or a spider. (or Googlebot, in case of Google)

Indexing: It is the process of creating an index for all the fetched web pages and keeping them into a single database where data can be retrieved if required. The process of indexing is recognizing the words, expressions that assign to particular keywords in the database.

Processing: When the request comes, then the search engine process by comparing the search request with the indexed page in the database.

Calculating Relevancy: It functions to calculate the relevancy of each page to its index pages.
Retrieving Outcomes: This is the last step in the search engine process. It works to display the result in the browser.

BASICS SEO CATEGORIES INTO TWO MAIN PARTS:

On-Page SEO- By proving good content and keyword selection, inserting the keyword in the proper place, giving an appropriate and suitable title to every page used to rank higher in the web search.

Off-Page SEO: By including link building, submit open directory, search engines to increase link popularity in the search engine.


FOLLOWING 5 FACTORS ARE USED TO INCREASE RANKING IN WEB SEARCH :
 BY increasing the conversion rates.
 Improve your ranking of web pages
 You should track or record your value and quality of the website.
 Apply your website navigation to your advantages.
 Improve your website traffic on the search page.